Grayson

Head in the clouds (computing)

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Aug 282012
 

That used to be pejorative; a way to describe an unrepentant dreamer with no practical ability or interest.  Today, it might be good cause to pay $2-3K/day to that same person, who may in fact yet be an unrepentant dreamer.  A sign of the times.

I have my head in the clouds–from time to time in both of the described ways.  While being fully consigned to the value and inevitability of cloud computing, with good and reasonable (reasoned) cause for believing in it, even I have to admit it’s really a “movement” benefiting from good marketing or spin.  It’s not new, but perhaps only a concept whose time has come.  That’s the part that concerns me a bit, having followed the idea for the past decade or two in its various guises.

It’s good that cloud computing’s time has come (I hope).  It’s less good that there are so many false prophets.  As inevitable as worms popping out of the ground and drowning on the sidewalk in a downpour, this latest great idea has drawn out a growing number of men and women–and their organizations–who are using the name, the idea, and the fashion to appropriate a vast and oversold notion to every sort of incidental and ancillary service or other offering.  Of this it’s important to be vigilant in every such instance, like a long bull market, real estate bubble, or miracle drug.

For me and others, what it means as well is carrying around the uninspiring character of simple value.  Whatever it’s name or description–distributed or grid, “the network is the computer,” etc.–the concept is relatively simple and old, and… well… bland.  It’s not that sexy.  It just doesn’t sizzle in and of itself.  But it’s a strong proposition and it drives much needed power for businesses and governments–to do what they’re supposed to do instead of being second-rate IT shops.

All I hope is that those coming to this party late and getting in on the wonders of cloud pull their heads out of the fog and make sure they’re not overlooking the steak for all the sizzle out there.

 Posted by on 28 Aug 2012

Hoarders, the business edition

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Aug 242012
 

It must be tough to be a senior executive businessman/woman in a Canadian enterprise these days.  After toughing out the single-lightest recessionary period in the world between 2008 and 2012, in an economy that is chugging along at a tepid but “expected” rate for its horsepower, you have to endure the criticisms of economists, of all things.

Last week it was Don Drummond, formerly of some large Canadian bank, who called out these executives for not doing enough to get more productive especially when the opportunity presented itself.  What he meant was, “Why didn’t you spend on new equipment, processes, innovations, and so forth when your dollar was strong in foreign markets making those acquisitions cheaper than they’ve been in decades?”  Or, why are you being so cheap about getting better?

That kind of general diagnosis had to hurt, probably a lot like getting your waist measured by your doctor and being told that while 46″ is not sufficient to call you morbidly obese and win you entry to a popular evening reality show, you are FAT.  (Huh?  What?  Me?)

Before the excuses and rationalizations had died down, in steps another silly economist, the governor of the Bank of Canada, Mark Carney.  His suggestion:  get off the piles of cash you’re sitting on and invest some of it [probably best into innovations and productivity enhancing equipment].  In other words:  “You’re doing what we want our households to do while counting on those households to continue underwriting the Canadian economy.  Step up.”  Then he went on with some mumbo jumbo about returning the cash to the investors if you don’t know what to do with it.  Man, that had to sting.

In this case, it stung so bad that specific instances of this diagnosis being wrong were trotted out of the woodwork:  Magna invests (and so they do)…; Suncor is getting ready, so they’re building a warchest; and so on.  But, one could say, these are the exceptions that prove the rule.  Even if they’re not, cash hoarding statistics are clear.  The cash is out there in corporate treasurers’ hands DOING NOTHING.

Yeah, yeah… rainy day… things could go bad… concern…

But, as my wife is wont to say to me periodically, “The truth hurts.”

Invest in productivity and innovation.  That’s the growth and expansion that relieves the organization of having to cower over whether it will be OK through a small downturn.  Or, be insulted.

 Posted by on 24 Aug 2012

The Selfish Gov: a study in productivity, innovation, and the appropriate activity of government and the private sector (with apologies to Richard Dawkins)

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Aug 212012
 

I’m a panelist for “The Case for Cloud Computing in Government” at the Canadian Cloud Council CloudLAUNCH conference in mid-October, which got me to thinking.  In mid-thought about why government needs to pursue a cloud-based IT development strategy, an idea about government’s v. the private sector’s role (and shortcomings) in Canadian productivity unfolded.  It was triggered by a comment by Denzil Doyle about a Financial Post essay by Don Drummond.  Dr. Drummond pointed the finger at Canadian business’s lackadasical attitude toward supporting productivity improvement when it has the chance.  The forum thread reflected a lot of other commentary about such subjects:  that there are other levers at the government’s disposal, such as tax structure/regime; that business does plenty already; that the measures are poor and inconsistent; and so forth.

I pondered:  what does government do well and badly?  why does it fiddle with various levers and dials at the periphery to affect players’ activities?  are there other things it could do?  is business doing all/what it can do?  Again:  and so forth.

Here’s the notion, admittedly with the blinkered view of someone with a narrow answer to a broad question:  I think that business probably hasn’t done what it could have or should have to invest in productivity gain; governments play with levers like taxation and “industry supporting” investment, through credits, grants, and so on, and they probably could do better.

1.  Canadian business could be more productive

    It is soooo Canadian to overuse assets, scraping the plate right to the porcelain well past the asset’s ability to provide productive value.  It reduces investment demand.  In my experience, Canadian businesses are at the very least less prone than our American counterparts to spend money for efficiency or capability gains.  That makes the argument supporting business not having done as much as it could to close the productivity gap more likely on point.

    2.  The metrics are misleading

      Far be it from me to challenge anyone who studies and understands the intricacies of what goes into performance metrics of any sort including productivity.  Whether branch plant economics are at play here or the measures are simply different between Canadian and American firms, I wouldn’t begin to dispute.  That said, it seems to me the proof is in the pudding (or the discrepancy in how much power Canadians have to purchase pudding relative to Americans as measured longitudinally over past decades).  It’s hard, though not impossible, to argue that our productivity has been anything but foreshortened relatively speaking.

      3.  Governments aren’t doing the right things

        This is the core of the thoughts I thunk.  Standing outside a mega-centre store waiting for my wife and daughter, it seemed to me that all efforts at manipulating economic levers of the to move the private sector in “better” ways  have been failures of greater or lesser degrees.  There are obvious short-term successes (that Canada’s New Government points out ceaselessly) and many failures.  The bottom line is that the private sector quickly learns how to game government largesse to its advantage, and that doesn’t usually lead to increasing the national good.

        More than that, governments get nothing from their investments supporting specific industries and innovations.  Directed funding to support private sector firms seeking markets for their innovations obviously gives those firms more capital to work with but does nothing of direct value for government.  The hope is that the investment will be paid back—its ROI positive—through general economic gain and taxes levied on those businesses.

        My reverie shifted to grand societal projects such as the CNR, the postal service, Kennedy’s moon mission, the creation of the Internet (Darpanet) and the GPS satellite system, radio-based telephony, and even skip/ramjets.  Unlike simple investing in private sector business activities—as they search for commercial markets—these projects actually generated value for the governments that ran them.  This is fairly critical, I think.  In all of these cases, and so many more, government spent a lot of money.  Much of that money went directly into the pockets of contractors.  And that’s OK because the last thing we want is socialized business.  But more importantly, what was developed and built was directly useful to the government for some reason.  In the case of CNR and postal service and Truman’s interstate, the reason was knitting together a nation.  In the case of GPS, radio telephony, and jets/rockets, the purpose was defense.   Darpanet was not conceived and created to help you sell your trash to people across the country.  In the case of the moon mission, the goal was to… impress Marilyn Monroe.  But whatever.

        There are two undeniable points in this:  (1) Each of these projects ultimately became a successful platform for private sector innovation and wealth development for a long time over a rich, evolutionary life-cycle, and (2) Each was done to satisfy a nation’s needs as identified and pursued by its government, not to bet on private sector, market-based objectives.

        Creating sustainable platforms for long-term growth is just not something that private sector firms can or will do, full stop.  That falls to government.  Government can ideologically abdicate responsibility and turn it back onto the private sector through investment credits, tax breaks, and the other candies it has in its bag.  It hasn’t, doesn’t, and won’t work.  Business, for its part, needs to stop pretending it can and will take on such grand infrastructure, and stop bleeding society for those credits for “innovations” that do nothing but create short-term rents for itself.  Short-term rents are business’s wheelhouse, and best it should be compelled to stick to that space.

         

        Circling back around to the conference panel participation, I think that by shifting itself to cloud computing government could make tremendous productivity gains in IT spending and operations alone.  Those gains alone could release to government the resources to do something selfish and create something for itself (which is for Canada or Ontario or Toronto, after all).  That, in turn, could first increase productivity and expose platforms for unsupported private sector innovation that can’t even be imagined today.

        I have more, specific thoughts and ideas about cloud computing—with some clear examples of how productivity improvements open up opportunities for innovation that can be enormous in terms of wealth creation.  For that, come to the CloudLAUNCH in October.

         Posted by on 21 Aug 2012

        Damn Descartes and the horse he thought he rode in on…

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        Apr 112012
         

        I had a thought about innovation and, after a quick Google search, think it’s fertile ground for a fascinating PhD thesis.  My hypothesis is that research would show a compelling correlation between a person’s “innovativeness” and his/her propensity for belief or faith.

        I’m not just talking about spirituality, although that is certainly one expression of faith.  The faith that I’m referring to is the kind not necessarily involving God:  the firm belief in something for which there is no proof.

        There is no argument that faith is insufficient for innovation.  Having faith that we can fly is no substitute for knowledge of aerodynamics.  So the real question is whether faith is necessary for innovation.  Logical, secular rationalism and reasoning are also insufficient to create the future.  While there should be no doubt about the implicit and essential necessity and value of reason to the conceiving, assessing, developing, and commercializing of innovations, just like with faith, reason is necessary but not sufficient for innovation.  I believe these corresponding deficiencies are complementary and together are sufficient.

        It is in the need for proof that traditional reason and logic fall down in the service of innovation.  From the viability of an idea to quantifying untapped markets, innovation is very much an exploration:  a journey into the unknown.  Every bit the same as the voyages of Columbus and Magellan, commercial innovation starts with an idea based on what’s known or observable.  The idea must be then made real.  Sometimes, as for Columbus, the outcome is (serendipitous) proof of the proposition.  Other times—more often than not—the immediate outcome only proves that there is one less degree of freedom.  In any case, reason takes explorers and other discoverers and innovators a long way.  It doesn’t get them all the way.

        Explorers and scientists take what they know and their reasoning about what they do not know, and they put it to the test.  There are relatively few other alternatives beyond experimenting.  Innovation could be conducted that way too.  But in the commercial world there is—today, anyway—a tendency to avoid experimental failure in favour of intellectual success. Where the pressure is to succeed, profit, and win apparently without the trouble of experimenting and proving the unknown, it’s important to secure false certainty in advance (i.e., market research).

        This false god is proof before proving.

        What is absolutely certain for (practical) scientists, explorers, and innovators:  at some point what is known ends and we are in terra incognita.  For explorers, the landmarks can no longer be recognized.  For scientists, action outcomes become evermore unpredictable from past experience.  For commercial innovators, it is not so clear because there is always some loose historical precedent, experience, or knowledge framework to cling to—rightly or wrongly.  Moreover, as the environment becomes more ambiguous, every inconsistency with theoretical “proofs” is magnified into an error of imprudence or commercial negligence, not mere experimental failure.  And the weak-kneed balk.

        Where knowledge ends, interim results aligning to prediction (or not) often determine choices to continue (or not).  If the stakes are right (i.e., not the farm), these results ought to only inform the choice of path to pursue; not to stop.  Thomas Edison, arguably a role model of innovation, said, “Nearly every man who develops an idea works it up to the point where it looks impossible, and then he gets discouraged. That’s not the place to become discouraged.”  This perfectly captures how and why knowledge expands on a foundation of faith.

        The argument is simple:  where no proof is available, faith is essential.  For some, it’s astrology.  For others faith may be in Magic 8-balls™, democracy, the justice system, algebra, or “the market.”  Optimism is, by its very nature, positive faith.  An innovator must have undying optimism that (s)he will get to a meaningful and valuable new place.  Because optimism is a fundamental form of faith, point made, full stop.  QED.

        Optimism, however, covers a ridiculously broad swath of life.  One can be optimistic about everything, in which case it makes the point but may really mean not much.  Irrespective, it shows that we need to return to the notion of a propensity to believe and have faith in something—even if it’s just that “the sun’ll come out tomorrow…”— as being the element that completes and satisfies the fundamental requirement for innovativeness.

        The hagiographies of Steve Jobs, patron saint of innovation, make much of his having been influenced by early trips to an ashram, Buddhism in general, and peculiar dietary choices.  These are vestiges of a personality imbued of faith, as is the so-called “reality distortion field” that he put up to make his worldview real.  Wilfulness is in effect a projection of faith in his own vision—a faith so strong that it blotted out all other views of ordinary reality.  He is not alone in this personality trait, only the most notorious, successful, and lionized.  Again, none of this is at all to diminish the intellectual brilliance and power of reason Jobs had to have if only to ground his visions in practical reality.

        Among others, historically, that have shown an abiding faith in things spiritual and not—even those that one would consider decidedly secular—are a pantheon of world changing innovators of one sort or another.  Consider:

        • Galileo Gallilei, famous for being excommunicated by the Pope and subsequently recanting, obviously had some faith in God and the Church.  But more important, in maintaining e pur si muove (“And yet it moves.”), he displayed an abiding faith in his own observations and scientific inferences.
        • Adam Smith, Rene Descartes, Isaac Newton, and other Enlightenment and post-Enlightenment philosophers successfully proposed and propagated secular theories and advances to science as devout Christians.
        • Most of the Robber Barons of the glory days of 19th-century US capitalism were devout church goers.  The Wright brothers believed in flight and kept trying failure after failure.  The Founding Fathers of the Republic, not least among whom were Jefferson and Franklin, had faith in science and in God—and they innovated a society.
        • Einstein was an atheist, but he had such a strong faith in his theories and what would be quantum theory that he changed physics.

        In all of these examples we see clear evidence that the science and method—the logic and reason—were critical BUT the characteristic of faithfulness was essential.  It may not even matter what one has faith in.  What we don’t know is how many others had the reason but not the faith and came up short.

         

        So what?

        At another time, in another essay (or dissertation), perhaps I—or someone else—could expand on the uses of such an awareness on innovation strategy and policy, on portfolio approaches, and on decision-making viz. innovation in progress.  Further afield, it might be interesting to consider the HR implications as organizations search for talented leaders (“So, we want a CEO who will be innovative… Tell me about your belief system.”) and so on.

        Another time.

         

         Posted by on 11 Apr 2012

        How do you spell irony? C-l-a-s-s … a-c-t-i-o-n

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        Jan 192012
         

        This piece (Symantec admits antivirus source code filched in unnoticed 2006 hack attack) in the Globe and Mail today is ironic in and of itself.  The admission that Symantec continued to sell PCAnywhere knowing that code had been stolen and the security compromised ought to generate at least one or two entrepreneurial lawyer-disgruntled customer combinations to file a class against Symantec.  Of course, it’s too late to short their stock right now.

         Posted by on 19 Jan 2012

        Trickled out

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        Dec 062011
         

        This just in from the OECD, what should have been obvious to anyone paying attention since about 1983:  OECD calls time on trickle down theory (from the Globe & Mail).  The OECD woke up and realized that widening income disparities might actually put the lie to the theory that a “rising tide raises all boats” at least as far as economics goes.  Should take only about 2 more generations for the political applications of this theory to finally be bankrupt as well.

        Creation or Evolution — a philosophy of business

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        Dec 012011
         

        Maybe nobody’s noticed (maybe nobody cares), but there is a tension between creation and evolution that goes on in business even without invoking the giant scientific-belief system debate.  And, it permeates right down to the educational process for business and organizational administration.  What’s worse is that unlike the much larger debate, where there are clear divides and most people who contemplate it for even a moment tend to fall into one of the two camps, in business and organizations the same person can and will hold diametrically opposing positions from moment to moment depending on what (s)he is doing.  In brief, it goes like this:

        Management education and the practice of developing business plans, etc. especially within large and established organizations tends to follow the creationist approach.  Think it through to some conclusion (i.e., a successful business) based on the materials available and the circumstances observable.  Plan for the successful achievement of that “business case.” Implement the plan to “create” the successful outcome.  This is decidedly creationist–“intelligent design” if you will.  And, at least where I’ve observed, there is even a “religion” around these articles of faith that the end can be achieved if you plan it well enough.

        On the other hand, there are those who are occasionally raised upon shoulders (can you say “Jobs”), who represent a different point of view–at least for a while.  That point of view is somewhat evolutionist and, unlike the larger philosophical perspective that looks backward in time to create a coherent path for how evolution happened to get “us” to this point, in business and organizations evolution does not yet know the end point. But, the perspective and logic is the same: there is a starting point and a hoped for direction and end state.  Ultimately, however, a product or a business or some organization is given life and “free will,” and then is set out into the conditions of the world to grow and develop as the conditions of the market, competition, and funding allow.  Without a doubt, the intent has direction and a goal.  But, and this is key, the response to those changing conditions may (often does) move the product or business in ways unanticipated at time zero.  In short, the product or business “evolves.”

        Which is right?  Who knows but I would suggest that the path to greatness is littered with the corpses of the creationists.  Few businesses and organizations exist at any stage in the exact condition assumed at the outset.  Some are close to what the founder or visionary saw; others are massively different.  What is sure, in both cases is that the mind has to make sure there is internal consistency.  So, those who believe in the creationist approach will adjust and evolve but conveniently forget the original designs (perhaps “revise” is a softer and more palatable choice) and paint the bulls-eye around the arrow at any given time.  The evolutionists tend to be those in full apology mode:  when something hasn’t gone exactly as anticipated and changes have to be made, even before success is determined, many become evolutionists to accommodate the earlier “failure”–at least according to creationist rules.

        Will this change?  I doubt it.  I doubt it will even become more acceptable and transparent.  There’s too much at stake and too little to squash the conveniently malleability of self-/organizational-delusion.

        And who am I to change it?  I’m just saying…

        Get productive! if you’re up to it

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        Nov 252011
         

        I went to the OCRI execTALKS Business Forum yesterday morning to see Deloitte’s Bill Currie speak about their latest study and recommendation for the widening productivity gap that’s been all the rage in the media of late.  First off, the study and its results were comprehensive, and Deloitte has done an excellent job of relating the complexity of the situation and the solution.  In short, it’s not a simple fix (which, when I preambled a question to Bill, came out poorly–intimating that Deloitte has made it confusing; not so).  A few observations and comments about the presentation and the Canadian condition:

        1.  Funny bit:  At one point Bill noted that although the productivity (and innovation) situation in Canada worsens, we are as a nation exceptionally productive at producing white papers.  Even funnier, when I was in university many years ago, and frankly up until last week, all policy planners and economists direly suggested that we HAD to be in the knowledge economy not the old and dirty production economy.  Apparently you have to be careful what you wish for.

        2.  Early on in the list of eight issues, Bill identified that there was an eductional challenge particularly regarding risk, investment, economics, etc. That was great but might come up shy of the cultural change that’s required.  Specifically, there’s fewer risk takers in Canada and, more importantly, those among the risk averse are more decidedly risk averse than our American counterparts.  My suggestion is that educating about risk probably is not going to change that because it’s a cultural matter (see below).

        3.  The recommendations are typically and, I suppose, necessarily top down from the organizational level.  Essentially, company leaders (CEOs and executives) and educational leaders (chancellors, presidents, and deans) and government leaders (policy makers of all stripes) need to enact changes.  That’s great, but return to point no. 2 and see if there’s a bit of a thin connection here.  Notably, what Currie identified was that the participant that wasn’t at the table was business.  Hmmm.

        4.  During the Q&A a woman asked Bill what she could do now.  He glibly answered, “Go back to the office and buy a new machine.”  I loved it, particularly since it underscored one of the themes of their research was that Canadian businesses don’t invest in newer, more efficient production equipment at the same level as Americans and hence don’t benefit from the productivity gains.

        5.  I noted that about 30 years ago I had participated in exactly the same kind of business congress with the same sort of hand-wringing about the same impending problems.  Then I asked Bill what he thought was the consistency between these two times.  Admirably, he dodged that specific question and noted that the structural and other specific conditions of the two times were different and that those challenges had been addressed by people at that time.  I was actually hoping that he would call out the fact (obvious in the first, “educational” point) that the consistency was Canadian business people and their conservative “milk the cow” business approach toward investment into productivity-enhancing tools let alone investment into innovation.  That didn’t happen.  My point is that while the times were different, the problem was ultimately the same.  A medical doctor would likely refer to the treatment of the structural issues then and now as a measure of “treating the symptoms not the disease.”  The disease, as it were, is cultural.

        6.  At one point, talking about spending nationally, Deloitte makes the point that American spending on defense outpaces the next ten economies together.  BUT, when Deloitte, normalized the effect of the spending, they uncovered that there was no immediate correlation between the defense spending and the state of national productivity.  Bill made the point that it typically takes 20 years or so to commercialize defense development.  I said to him after the speech that if that is the case, we should probably be seeing a massive productivity increase as a result of the Reagan Star Wars work in the early 1980s any time now.  A pop that wouldn’t appear in Canada.

         

        The entire study and the recommendations are decidedly made as a comparison to the United States of America.  Is this meaningful?  Yes, we lag the US even in the development of massive income disparity between haves and have-nots (although we’re catching up even there).  But, as Deloitte notes, the economies that are growing the fastest, becoming more productive the fastest, that are likely to overtake everyone are the Asian economies–particularly China and India.  Shouldn’t we, therefore, take some of our lessons from them?  Maybe not:  its easy to have 50% growth from 2-3 rather than from 1M – 1.5M.

        All this said, the Deloitte study and Bill Currie’s presentation are very good.  Productivity in Canada, tied to lagging innovation benefit, is a genuine problem that is particularly interesting (let alone vexing), and I have more thoughts about it.  Stay tuned.

         Posted by on 25 Nov 2011

        Grayson Begins

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        Nov 202011
         

        When I was eight years old–about a month from turning nine, I went to a hockey school in Toronto for a week. For the week that followed, my mother toured me through all the kid-friendly parts of Toronto and the Golden Horseshoe that were her old stomping grounds.

        We ended up at Fort Erie and the Crystal Beach amusement park: monster roller coaster, fun carnival games, and various other typical amusements. We went to the “Fun House” in which clowns and other stuff would pop out of a strobe-lit darkness to great shocking hilarity. Let it be said, I do not have a clown phobia. That now said, I got to the first unexpected puff of air and out the ride I went. My mother, being the mother she was, was insistent that I go through the ride completely. Eventually she brought the carny operating the fun house to guide all of us through the amusement with a flashlight. Basically, we got a private workman’s tour of the magic behind the ride.

        For years I’ve been a bit embarrassed and guilty about what a coward I was. Then I remember that I WAS EIGHT in an adult fun house. So I feel better. It struck me recently, though, that this much-too-close-to-forty-year-old episode was perfectly consistent with who I am and what I’m compelled to do every day.

        What I do is pull back the curtain to show everyone that the magic–whatever it is–is just artful trickery. Mostly that’s been in the realm of business. This is not to suggest that these magic tricks are deceitful or nefarious, only that they are not always what they seems to be.  Tricks of language, method, or what have you are presented to create and sustain an illusion of magic and insight. I expose it so that everyone who wants can understand it and do the right thing rather than do things right (or as they’re told are “right”).

        It all makes sense to me now.

         Posted by on 20 Nov 2011

        Banished words… my contribution

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        Nov 162011
         

        We are less than 2 months away from the next installment of Lake Superior State University’s (narrowly) famous annual list of banished words. These are the words and phrases that have been so overused as to have, first, lost all meaning and, second,  become noxious.

        My contribution for the January 2012 list is “brand permission.”  Despite my reasoning as follows, I first want to doff my hat at the guy who coined the term and hope he or she is making a royalty from its use. Still, draw and quarter the phrase and bury the parts in different places.

        The phrase “brand permission” is a kitschy bit of shorthand for “Will our customer’s accept such an offering/communication/position from this business/organization?” This is not a novel rumination among business people; it’s common sense that’s merely been given a sound-bite. My issue is that it has been overworked as though it we’re on an overlooked scrap of lambskin found in a jar near the Dead Sea. Really, can’t we not speak in tongues?  The question is:  “Will we be able to sell this to anybody who knows our business?”  And it applies only to extension products.

        Does a mortuary really need to question “brand permission” to know that becoming a full-service funeral home or installing an incinerator for cremation services would make sense, while adding a terminal patient palliative care ward next door might make efficiency sense but probably would horrify the marketplace? Does a dolt of an action hero (or bimbo–to be fair) really need to be told that they’re kind of typecast and wouldn’t be credible in a sensitive dad or bookish librarian Mensa member roles?  (OK, they probably shouldn’t need it but apparently the lesson here is less powerful than ego.) It’s not magic.

        More than that, by becoming an incantation it leads to abusive overkill and caution.  The outcome here, from the “brand non-permission” cravenness, is that innovation and expansion narrows to conservative irrelevance.  The entire concept smacks of stasis. In the hands of an unnuanced mind, it will be inhibit change and development because there is no permission to move beyond what is.  Logically, you can not have permission to do what the authority (in this case the faceless “market”) does not know.  (My child neither has nor does not have permission to be a star high-school musician travelling around the world giving concerts: I–the faceless authority–haven’t contemplated that seriously as yet.)

        In the extreme case, as a lumbering company Nokia probably didn’t have brand permission to become a cellular handset leader. And only in the wispy memory of what has already become do we readily see and say that Apple had “brand permission” to jump into consumer electronics, the music business, and even the tablet computing space. Let’s recall, at the time of the first ipod, Apple was a near-death, small share maker of personal computers, AND it had failed miserably with its first foray into portable computing.  (Can anyone say “Newton?”) It’s claim was that it’s computing equipment focused on design and shifted that category from beige boxes. Did it really have “brand permission” to make a portable music player? –to upend the entire music business?  Really?  Be honest?

        “Brand permission” is, like so much other business-speak, a way to contribute risk measurement and caution.  It also has the value of forcing one to think about “sticking to your knitting” or “staying focused.” It also generates rationale gymnastics to prove that an idea does, in fact, have permission.  That’s a natural second order effect.

        For at least these reasons, and for so many more–and because the phrase is getting nauseating:  LSSU, please banish it.

         Posted by on 16 Nov 2011
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